Milk Makeup, and its co-founders from Milk Studios, Mazdack Rassi, Erez Shternlicht and Moishe Mana, today announced its partnership with Main Post Partners, a leading private equity firm.

Main Post Partners’ minority growth investment is the first outside capital for Milk, and will help management accelerate the company’s path toward becoming a leading global brand.

“Milk Makeup is about highlighting who you are, as opposed to covering you up. Milk redefines the discovery experience for consumers who love creativity and self-expression. They are the rebels, thinkers and makers who shape our vision and bring it to life,” says Milk Co-founder and Creative Director Mazdack Rassi. “We are grateful to our Chairman Scott Sassa for shepherding our new partnership and this next phase of growth with Main Post Partners.”

Main Post Partners have made investments in a select portfolio of high growth, disruptive consumer brands, including Too Faced Cosmetics.

“Milk has a passionate customer base and innovative, creative DNA that will resonate worldwide. We are excited to partner with Rassi and his team to support this next phase of the company’s growth,” says Josh McDowell, Partner of Main Post. “We are thrilled to have another opportunity to invest in an exciting brand with a dynamic team and exceptional retail partners,” comments Jeff Mills, Managing Partner of Main Post.

“Right now as a company we’re focused on listening to and growing our community, and that means we have to scale and market,” Rassi adds. “Main Post will give us the capital and confidence to do just that – they’ll undoubtedly help us deliver a little piece of Milk culture to consumers everywhere as we expand across the world.”